Findability is a term that has been coined only just recently. It’s a very broad subject that is essential in all parts of web design. It coincides with accessibility, copywriting, design, development, information architecture, marketing, usability, and SEO.

Having a findable site is invaluable. By following as many findability practices as possible your site becomes much more well known and you get much more traffic. This site aims to elaborate on a few aspects of findability, namely SEO and email marketing.

There is much to learn about findability. This site is just the tip of the iceberg, but it’s a good starting point, especially my blog.

If you’re new to the whole idea of findability and you’re not used to all the technical jargon rergarding this subject, then you can learn what some of these terms actually mean over on the Findability Vocabulary page.

I also have a list of great resources to help you work with and improve your site’s findability.