Have you ever gotten lost when visiting a site and gotten that ever-so-ugly and irritating Error 404 page? A rhetorical question, really, since we’ve all gotten lost at some site at some time or another. But the real question is, have you ever gotten that error page and immediately left the site because of it? Read the rest of this entry »

Skeptics will probably starting reading this with the notion that traffic analysis is completely irrelevant and page hits are all that matter. Well, sorry to say this, but they couldn’t be more wrong. Read the rest of this entry »

In the past people would request or make Flash sites simply because they looked good and not care about whether or not the site itself was findable or search engine friendly. As time passed people started to realize just exactly how much this was hurting their sites by being unfindable. As clients started to request Flash sites that were findable, web designers and publishers were often pulling out all their hair trying to figure out how to do this. Read the rest of this entry »